BTS | LOVE YOURSELF | Persona | Wings | Skool Luv | Dark&Wild | Youth | Face Yourself
On January 26 2014, Big Hit Entertainment released a countdown clock on BTS's official website and uploaded a comeback trailer on February 2 on YouTube in preparations for this album and comeback promotions. It featured a colorful array of animations flashing on the screen, accompanied by RM's rap. Three days later, Big Hit Entertainment released the track list and concept photo for BTS's upcoming album on their official Twitter account and Facebook page. They also released the design and details of the physical album which would be accompanied with its photobook and photocard. They released an album preview a day later, revealing that "Boy in Luv" would be their lead single. Big Hit Entertainment released one track, "Just One Day," on February 6 2014 for free pre-streaming ahead of BTS's comeback. They released an MV teaser of the song much later on April 2.

Repackaged edition

The repackaged album, Skool Luv Affair Special Edition, was released on May 14, and comprised three discs: one CD with the songs and two DVDs about memorable moments from BTS's showcase. It consists of 18 tracks with only two new tracks: "Miss Right" and "I Like It (Slow Jam Remix)" available for digital release and six additional instrumentals available only with physical purchase.